WHERE BEAUTY MEETS GROWTH STRATEGY
$0 → $1M in under 2 years
+230% New Customer Growth
+280% Returning Customer Growth
The Beauty Formula is a 360° marketing consultancy for beauty, wellness, and lifestyle brands. We blend strategy, storytelling, and execution to scale brands with clarity and purpose.
Why Choose The Beauty Formula
Fractional CMO Expertise
Strategic leadership without the full-time overhead.
01Beauty & Wellness Specialists
Decades of category expertise and industry relationships.
02From Strategy to Execution
We connect the dots between vision, operations, and performance.
03We run your marketing so you can run your business
〰️
We run your marketing so you can run your business 〰️
Growth isn’t an accident, it’s a formula.
We’ve helped brands achieve over +240% growth in Search, +101% in Email, and +52% across Social through data-led creative and strategic execution.
The result: 82%+ revenue growth from lifecycle marketing, 25x ROAS on top-performing ads, and 300+ creatives designed with intent — proof that beauty and performance do coexist.
Meet The Founder
Julia Tsyvin — Fractional CMO & Founder
Two decades of experience across brand building, digital marketing, and entertainment, Julia Tsyvin founded The Beauty Formula to bring clarity, structure, and performance to beauty and wellness brands ready to grow.
As a Fractional CMO, Julia partners directly with founders — connecting creative, operations, and analytics to drive sustainable growth. Her leadership has guided brands from startup to seven-figure scale, with results that blend storytelling, systems, and strategy.
Past collaborations include Exoceuticals®, Tano Skincare, Doctor’s Daughter, and MODmd, among others — brands that share her belief that effective marketing is both art and science.
From strategy to scale. Everything your brand needs, under one formula.
-
Marketing leadership tailored to your stage of growth
Product launch strategy & go-to-market roadmaps
Connecting the dots across creative, ops, and analytics
-
Shopify builds & checkout optimization
Email & SMS flows (Klaviyo, OpenSend, etc.)
Funnel analysis, dashboards, and ongoing reporting
-
Brand storytelling and copywriting (ads, socials, web)
AI-driven video & UGC campaigns
Lifestyle photography & creative direction
-
Program setup & management (ShareASale, UpPromote)
Influencer recruitment and campaign execution
Ambassador kits, tracking, and community building
-
Meta & Google campaign strategy & management
Creative direction for high-performing ads
Audience testing & budget optimization for ROAS
-
Event activations & industry expo presence
Press kit development & award submissions
Building relationships with media, retailers, and thought-leaders
The Beauty Brief
Insights, Strategies & Stories That Scale Beauty Brands
Welcome to The Beauty Brief — our space to share what works, what’s next, and how to grow smarter.
From data-driven strategy and campaign insights to creative trends and founder-focused advice, every post breaks down the systems and storytelling behind brand growth.
Whether you’re a DTC founder, brand marketer, or industry peer, this is where we turn experience into actionable insight — one formula at a time.
Book A Free Consultation
Book a free consultation with our founder and see how The Beauty Formula can plug into your brand’s growth.